Fabio Fit Power
- Sector
- Personal training
- Type of work
- Landing page
- Goal
- Let a new client choose a plan and ask to start in a single flow, without waiting to be sent a PDF.
Context
Fabio is an online training and nutrition coach who works with clients in different countries. He had no website: when someone asked about his plans, he sent them a PDF on WhatsApp.
The challenge
Simplify how he finds clients: anyone can see the plans, understand how he works and ask to start, without swapping files or repeating the same explanations.
Design decisions
The plan comes first
Plans are compared side by side and the form unlocks once one is chosen, so every request arrives with the plan already decided.
Straight to WhatsApp
A step-by-step form collects the details he needs and prepares the message that reaches Fabio's WhatsApp, the channel he already used with his clients.
Changes you can compare
An interactive before-and-after portfolio, with a slider to compare each transformation.
Visual system
- Black
#070707 - White
#F8F8F8 - Red
#E20714
Archivo in a heavy weight with tight letter spacing for large, punchy headlines; the same family for body text and interface.
What was delivered
- Landing page in Spanish and English
- Training plan selection
- Step-by-step form that goes to WhatsApp
- Interactive before and after
- Frequently asked questions
- Mobile-first design